Development Strategy
—
1、 Development history: From Dongguan to industry-leading deep cultivation
Start up foundation period: rooted in Dongguan, building a solid industrial foundation
On February 8, 2001, Dongguan Honor Electronics Co., Ltd. was officially registered and established, with the core positioning of "research and development, production, and sales" of aluminum electrolytic capacitors. It embarked on a journey of entrepreneurship in Dongguan, where the electronics industry is flourishing. In the start-up stage, the company accurately anchors the domestic demand market for household appliances and basic industrial electronics, quickly builds the first batch of basic production lines, and establishes a regional sales network covering the Pearl River Delta. By adhering to product quality, the company quickly established a foothold in the local market and focused on improving its basic management system - from the incoming inspection of raw materials such as aluminum foil and electrolyte, to the process control of production processes such as winding and packaging, and finally to the electrical performance testing of finished products, gradually building a prototype of full process quality management. The technological accumulation and market precipitation over the past five years have laid a solid foundation for subsequent large-scale development.
Scale expansion period: production capacity jumps, expanding global territory
With the industry trend of consumer electronics popularization and communication equipment upgrading, the company has launched a large-scale development strategy. Through the expansion of the factory area and equipment iteration, the number of production lines has gradually increased. The product line has expanded from the initial patch type and lead type basic models to segmented products such as energy-saving lamp special models and solder pin types, accurately matching the needs of different scenarios. During this period, the company focused on building a core team, with a continuous increase in the proportion of engineering and quality management personnel, providing talent support for technological upgrades. The sales channels have been simultaneously strengthened, and on the basis of covering various provinces and cities across the country, we have successfully broken through international market barriers. Our products are exported to Europe, America, the Middle East, East Asia and other regions, achieving the transformation from regional manufacturers to global suppliers. At this stage, the dual expansion of production capacity and market has accumulated strong development capital for enterprises.
Quality upgrade period: technological breakthroughs, building full industry chain advantages
Faced with intensified industry competition and accelerated technological iteration, the company is driven by the dual wheels of "technological innovation+quality upgrading" for development. The technical side focuses on the research and development of high value-added products, successfully breaking through the core technology of solid-state polymer conductive and bolt type capacitors. The products have reached the industry's advanced level in indicators such as high voltage, long life, and low equivalent series resistance (ESR), and their application areas have expanded from traditional household appliances to high-end fields such as automotive electronics, communication network electronics, and security technology. A modern production base has been established on the hardware side, forming an industrial scale covering an area of 60000 square meters and a building area of 40000 square meters. It is equipped with 150 professional production lines and more than 300 sets of precision testing instruments, and the annual production capacity has jumped to 1 billion pieces. As of 2024, the company has more than 560 employees, including a core technical team of over 90 engineering and quality management personnel. With the ability to supply a full range of products and a global service network, the company has maintained a leading position in the industry.
2、 Development strategy: Anchoring the high-end market and moving towards the world's top capacitor enterprise
(1) Core strategic positioning
Based on the existing industrial scale and technological foundation, with "technology leadership, excellent quality, and green symbiosis" as the core, focusing on high growth tracks such as new energy, automotive electronics, and high-end industry, we aim to create a global leading aluminum electrolytic capacitor solution provider with "full range+customization", achieving the strategic goal of "synchronous expansion of scale and value enhancement, parallel technological innovation and sustainable development".
(2) Three core strategic directions
1. Technology breakthrough strategy: Focus on high-end products and break through key technologies
• Key layout of three product matrices: deepening the research and development of solid-state polymer conductive capacitors, breaking through material modification and process optimization technologies, and achieving a market share increase of 25% in this category by 2026; Targeting ultra-high voltage (above 630V) bolt type products to meet the high-end needs of photovoltaic energy storage and industrial power supply; Develop automotive grade specialized capacitors that will pass AECQ200 certification by the end of 2025 and be compatible with 800V high-voltage platforms for new energy vehicles.
• Strengthen the construction of R&D system: increase the proportion of technology R&D investment from the existing foundation to 6% by 2027, and expand the R&D team size to over 120 people; Collaborate with universities and research institutions to establish a "New Capacitor Material Laboratory" and jointly tackle cutting-edge technologies such as graphene composite electrodes and nano dielectric layers, with an annual patent application volume maintaining a 30% growth.
2. Market deepening strategy: Breakthrough in segmented fields, optimize global layout
• Precision efforts in the domestic market: focusing on three major incremental areas: new energy vehicle electronic control systems, photovoltaic energy storage inverters, and 5G base station power modules. By 2026, establish exclusive supply cooperation with 2-3 leading car and energy storage companies, and achieve a revenue share of over 50% in the high-end field by 2027.
• Upgrading international market channels: In response to the trend of supply chain regionalization, we will establish production base branches in Southeast Asia by 2025 and regional service centers in North America by 2026; Deeply cultivating the European and American industrial electronics market, focusing on expanding high-end customers such as medical equipment and aerospace, and increasing the proportion of overseas revenue to 40% by 2027.
3. Green Lean Strategy: Compliance improves quality and efficiency, strengthens supply chain resilience
• Promote the transformation of green production: In response to the "dual carbon" goal and the EU REACH regulation, fully replace low pollution electrolytes, introduce energy-saving production equipment, and achieve a 15% reduction in energy consumption per unit of output value by 2026, with a waste recycling rate of over 90%; Complete the upgrade of ISO14001 environmental management system before 2027.
• Build a lean operation system: Establish a strategic reserve of core raw materials such as electronic aluminum foil and electrolytic paper, as well as a diversified supplier system of three or more suppliers, to reduce the risk of cost fluctuations; Introducing a digital production management system to achieve full process data traceability for 150 production lines, stabilizing the first pass rate of products at over 99.8% and controlling the customer complaint rate at 0.3%
(3) Strategic Implementation Guarantee System
• Talent guarantee：Implement the "Double Hundred Plan" - introduce 100 technical experts and management talents in the field of automotive regulations and new energy, and cultivate 100 internal core technical backbones; Improve equity incentives and career development channels to ensure the stability of the core team.
• Quality Assurance：Upgrade the ISO9001 quality management system, establish a full lifecycle traceability system for raw materials, semi-finished products, and finished products, conduct quarterly customer satisfaction surveys, and form a quality improvement loop.
• funding guarantee：Expand financing channels through technology patent pledge, industry fund cooperation, and other means to ensure the funding needs for research and development investment and overseas base construction, and provide financial support for the implementation of strategic goals.
